MARKET KNOWLEDGE

Marketing & Sales

Traditional sales channels need to be kept open. But digital channels have become a raging river. Picking up more clients on more channels, strategically dovetailing marketing and sales: Atreus Achievers are market experts with perspective.

Service Offerings

Proven Experts

We are no strangers to complex challenges and our directors are right at home in the world of C-level decision-making. Atreus will quickly find the right, tried-and-tested people for your project, who will act and implement swiftly and decisively. At the same time, Atreus directors remain on-hand as sparring partners. Our network can also activate additional Achievers at short notice – from experts to CEOs.

We support you in challenges in the area of marketing and sales with the following services, among others:

Interim managers who bridge critical operational line functions along the entire value chain

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YOUR CHALLENGE

The company has a short-term need for a proven performer in a first- or second-level line function whose rapid deployment is critical to the company’s continued success.

OUR MISSION

We quickly strengthen your team with a qualified+ interim manager – a genuine personality with leadership skills – and deliver the right person (m/f/d) for your company situation. Atreus’ hand-picked interim managers are perfectly suited to your challenge and ready for immediate deployment – nationally and internationally, on-site or remotely, as required.

YOUR SOLUTION

A suitable Atreus approved interim manager takes on full operational responsibility for successfully securing and developing your business as Chief Executive Officer, Chief Financial Officer, Chief HR Officer, Chief Operation Officer, Chief Information Officer, Chief Security Officer or as Head of Controlling, Finance, Purchasing, Logistics, Production, IT, Marketing, Sales, Client Service, Logistics, Production or Human Resources. As “Storm Proof Achievers,” Atreus interim managers are more than capable of tackling your special challenge. They act in a professional, thoughtful and hands-on manner that provides a perfect fit for your needs.

Project or Program Manager Digitization

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YOUR CHALLENGE

You need to drive digital transformation forward, adapt your existing business processes and design new business models. Your goal is to make the company more productive, secure and future-proof, and you need to implement everything simultaneously along the value chain throughout the entire organization.

OUR MISSION

We immediately place the ideal project or program manager at your side, who will help you develop a digital strategy as well as quickly optimize existing processes or develop new products or platforms. With his or her industry expertise, innovative strength and digital know-how, s/he takes a considered, confident and focused approach. If required, we can also support your digital transformation project with additional Atreus Managers, all of them “Storm Proof Digital Achievers” who, as a well-coordinated team, pursue a single goal: getting your company on the road to digital success.

YOUR SOLUTION

The Atreus approved Digital Expert manages your strategically important project and strengthens your teams, taking responsibility in all phases of the Digital Transformation. He or she looks at the entire spectrum of your company, from digitization and optimization of production, digitization of processes, product strategy, product-as-a-service, and innovative business models – leading your company on the digital journey to success.

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©tong2530 – stock.adobe.com

Case Study

CSO for Food Service Growth Agenda 2025

Development and implementation of a new sales plan and the introduction of innovative sales and marketing approaches with the aim of doubling sales in the food service sector and making the company’s overall strategy more transparent.

KEY TOPICS FOR MARKETING & SALES:

CHALLENGES OF DIGITAL TRANSFORMATION

Established business models must be expanded to retain the digital consumer.
Pure online players are increasingly attacking companies from the offline world, and vice versa.
Investment in digital skills is still too low and is often too slow in implementation.
There is a lack of digital expertise and the corresponding management resources to drive digital transformation in a qualified and efficient manner.
The omnichannel approach is redefining the customer relationship and its complexity is presenting many companies with enormous challenges.
Companies are often too product- and price-driven. The decisive role of online services has not yet been universally recognized.

ADVANTAGES OF USING AN INTERIM MANAGER IN MARKETING AND SALES

Fast availability
In-depth understanding of the respective market and offline and online channels, as well as e-commerce
Experienced with the entire marketing toolbox
Digital marketing and multi-platform expertise
Establishment, management and further development of customers, sales channels and sales teams
Rapid market and competitor analysis
Rapid development of the sales and marketing strategy, including action planning
Goal-oriented and successful implementation
Resilient contact network in the trade
Tapping new markets and sales channels such as digital platforms and via direct-to-consumer business
Increased sales through new products and services
Optimization of sales performance in foreign subsidiaries

Customer Statement

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„The Atreus Manager has made a decisive contribution to the professionalization of the company. His focus was clearly on sales.“

Paul Mudter

Managing Director Interactive of IP Deutschland GmbH

Statements from Atreus Directors

Contact Partner in Marketing & Sales

All the members of our team advise you on the interim filling of top management positions. Depending on their expertise and experience, the individual members focus on different industries.