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Privacy Policy
Information Requirements according to Art. 12 ff. GDPR, the European data protection law
a. Legal basis
The legal basis for the processing of your personal data in the context of the provision of the website and the creation of log files is Art. 6 para. 1 lit. f EU GDPR.
b. Purpose
The temporary storage of your personal data by us is necessary to enable delivery of the website to your computer. For this purpose, your personal data must be stored for the duration of the session.
Your personal data is stored in log files to ensure the functionality of the website. In addition, we use your personal data to ensure the security of our information technology systems. Your personal data is not processed in any other way
c. Storage duration
Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose of their processing. In the case of the collection of your personal data for the provision of the website, this is given as soon as you have left the website.
If your personal data is stored in log files, these will be deleted after 32 at the latest. If your personal data is stored beyond this, it will be anonymized so that it can no longer be assigned.
d. Possibility of objection and removal
The processing of your personal data to provide the website and the storage of your personal data in log files is mandatory for the operation of the website. Consequently, there is no possibility for you to object.
a. Legal basis
The legal basis for the processing of your personal data in the context of the use of technically necessary cookies is Art. 6 (1) lit. f EU GDPR.
b. Purpose
The use of technically necessary cookies serves to simplify the use of our website for you. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that your browser is recognized even after a page change. Your personal data will not be processed in any other way.
c. Storage duration
Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose of their processing; this is particularly the case when you leave the website.
d. Possibility of objection and removal
Cookies are stored on your computer in case of permission and transmitted from it to our website. Therefore, you have full control over the use of cookies.
By changing the settings in your browser, you can disable or restrict the transfer of cookies. You can delete already stored cookies at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in full.
The transmission of Flash cookies cannot be prevented via the settings of your browser. For this, corresponding changes to the Adobe Flash Player setting are required.
a. Legal basis
The legal basis for the processing of your personal data, which is processed through the integration of YouTube videos, is Art. 6 para. 1 lit. a EU GDPR.
b. Purpose
The processing of your personal data through the integration of YouTube videos serves the purpose of an appealing, uniform presentation of video content on our website that is independent of your end device. We instruct your browser to load the content required to display the preview image from Google. We integrate YouTube videos in extended data protection mode. This mode means that no information other than the data required for integration (IP address, screen resolution, browser used, bandwidth, language, etc.) is transmitted from your browser to Google before you play the video.
By playing the YouTube video, further personal data is also transmitted by your browser to Google, for example to personalize advertising or for general analysis of the success of the individual YouTube videos. We have no influence on data processing by Google when you play the YouTube video. You can find information on data processing by Google when you play the YouTube video at
c. Storage duration
We have no influence on the data processing by Google to display the preview image or on the data processing by Google after starting the YouTube video by pressing the play button.
Your personal data will be deleted by Google as soon as it is no longer required to achieve the purpose of its processing. You can find further information on this at
https://policies.google.com/privacy?hl=de&gl=de#inforetaining.
d. Objection and removal options
You have the option at any time to withdraw your consent to the processing of your personal data by Google in the context of the display of video content on our website for the future. You can revoke your consent in particular by closing the application and/or reloading the website.
We have no influence on data processing by YouTube. You can find further information on the deletion of your data at
a. Legal basis
The legal basis for the processing of your personal data, which is processed through the integration of Vimeo videos, is Art. 6 para. 1 lit. a EU GDPR.
b. Purpose
The processing of your personal data through the integration of Vimeo videos serves an appealing, uniform presentation of video content on our website that is independent of your end device. We instruct your browser to load the content required to display the preview image from Vimeo. We integrate Vimeo videos in extended data protection mode. This mode means that no information other than the data required for integration (IP address, screen resolution, browser used, bandwidth, language, etc.) is transmitted from your browser to Vimeo before you play the video.
By playing the Vimeo video, further personal data is also transmitted by your browser to Vimeo, for example to personalize advertising or for general analysis of the success of the individual Vimeo videos. We have no influence on the data processing by Vimeo when you play the Vimeo video. Information on data processing by Vimeo when playing the Vimeo video can be found at
c. Storage duration
We have no influence on data processing by Vimeo to display the preview image or on data processing by Vimeo after starting the Vimeo video by pressing the play button.
Your personal data will be deleted by Vimeo as soon as it is no longer required for the purpose for which it was processed. You can find further information on this at
d. Objection and removal options
You have the option at any time to withdraw your consent to the processing of your personal data in the context of the display of video content on our website for the future. You can revoke your consent in particular by closing the application and/or reloading the website.
We have no influence on data processing by Vimeo. You can find further information on the deletion of your data at
a. Legal basis
The legal basis for processing your personal data, which is processed through the integration of Vimeo live streaming, is Article 6 (1)(a) EU GDPR.
b. Purpose
The processing of your personal data through the integration of Vimeo live streaming ensures the video content on our website is displayed in a uniform and appealing format that is not dependent on the type of device used. We integrate Vimeo live streaming in extended data protection mode. This mode means that no further information is transmitted from your browser to Vimeo beyond the data required for integration (IP address, screen resolution, browser used, bandwidth, language, etc.) before you click play for video streaming content.
By playing videos broadcast via Vimeo live streaming, additional personal information is then transmitted to Vimeo through your browser, for example to personalise advertising or to analyse the success of individual Vimeo video streaming content. We have no influence over how Vimeo processes your personal data when playing Vimeo live streams. You can find more information about how Vimeo process personal information when you play Vimeo live streams at:
c. Storage duration
We have no influence over how Vimeo processes your personal data once you press the play button and Vimeo live stream starts.
Your personal data will be deleted by Vimeo as soon as it is no longer required to achieve the purpose for which it was collected. You can find more information about this at:
d. Objection and removal options
You have the right to revoke your consent to the processing of your personal data, which may be collected when you view video streaming content on our website, at any time. You can effect this revocation by closing the application and/or reloading the website.
We have no influence over how Vimeo processes the personal data it collects. You can find more information about deleting your data at:
a. Legal basis
The legal basis for the processing of your personal data in the context of the Atreus manager portal is Art. 6 para. 1 lit. a EU GDPR.
b. Purpose
The processing of your personal data as part of the registration within the Atreus manager portal serves to create your account within the manager portal and for inclusion within our manager database.
c. Storage duration
Your personal data will be deleted as soon as it is no longer required for the purpose for which it was processed. This is the case at the latest when your account in the Atreus manager portal is closed or if there are no longer any statutory retention periods.
d. Possibility of objection and removal
You have the option of deleting your account within the Atreus manager portal at any time. In this case, your personal data will be deleted unless statutory retention periods prevent deletion.
a. Legal basis
The legal basis for the processing of your personal data transmitted in the course of contacting us is Art. 6 (1) lit. f EU GDPR. If the contact aims at the conclusion of a contract, Art. 6 para. 1 lit. b EU GDPR is an additional legal basis for the processing of your personal data.
b. Purpose
The processing of your personal data in the event of a contact serves us solely to process your request.
c. Storage duration
Your personal data will be deleted as soon as they are no longer required to achieve the purpose of their processing. This is the case for personal data sent in the context of contacting us, if your request has been processed and legal retention periods do not prevent deletion.
d. Possibility of objection and removal
You have the option at any time to object to the processing of your personal data in the context of contacting us for the future. In this case, however, we will not be able to further process your request. All personal data stored in the course of contacting you will be deleted in this case, unless legal retention periods prevent deletion.
a. Legal basis
The legal basis for the processing of your personal data within the scope of the newsletter dispatch is your declared consent according to Art. 6 para. 1 lit. a EU GDPR.
b. Purpose
The purpose of processing your personal data is to send the newsletter to you. The purpose of processing your personal data in the context of sending the newsletter is to send you information, offers and, where appropriate, to promote sales through the sale of goods or services.
c. Storage duration
Your personal data will be deleted as soon as they are no longer required to achieve the purpose of their processing. Accordingly, your personal data will be stored until you have unsubscribed from our newsletter.
d. Possibility of objection and removal
You can revoke your consent to receive the newsletter at any time or use the unsubscribe link contained in each newsletter to object to further receipt of the newsletter.
a. Legal basis
The legal basis for the processing of your personal data in the context of direct marketing measures is either your declared consent in accordance with Art. 6 (1) a EU GFPR or the legal permission of Art. 6 (1) f EU GDPR or § 7 (3) UWG.
b. Purpose
The purpose of processing your personal data in the context of direct marketing activities is to send you information, offers and, where appropriate, to promote sales through the sale of goods or services.
c. Storage duration
Your personal data will be deleted as soon as they are no longer required to achieve the purpose of their processing; this is the case in particular upon receipt of the revocation or objection.
d. Possibility of objection and removal
Comfort improvement, website optimization, user behavior analysis and playout of personalized advertising
a. Legal basis
The legal basis for the processing of your personal data in the context of prize competitions is Art. 6 para. 1 lit. b EU GDPR.
b. Purpose
The purpose of processing your personal data in the context of prize competitions is to fulfill the contract for participation in the competition between you and us.
c. Storage duration
Your personal data will be deleted as soon as it is no longer required for the purpose for which it was processed. In the case of the processing of your personal data in the context of prize competitions, this is the case when the prize competition has been completed.
d. Possibility of objection and removal
You have the option at any time to object to the future processing of your personal data in connection with your participation in the prize competition. In this case, you will no longer be able to take part in the prize competition. All personal data stored in the course of participation in the prize competition will be deleted in this case.
a. Legal basis
Legal basis for the processing of your personal data in the context of the use of cookies and similar technologies such as pixels, tags, web beacons, browser fingerprinting, etc. (“tracking cookies”). (“tracking cookies”) for the purposes of comfort improvement, website optimization, user behavior analysis and playout of personalized advertising after a consolidation with your contract master data and your purchase history is the consent declared by you according to Art. 6 para. 1 lit. a EU GDPR.
b. Purpose
The processing of your personal data enables us to optimize the usability of our website as well as to promote sales through the sale of goods or services.
c. Storage duration
Your personal data will be deleted as soon as you revoke your declaration of consent or your personal data is no longer required to achieve the purpose of its processing.
d. Possibility of objection and removal
An overview of the tracking cookies used on our website can be found at the bottom of the page. You can revoke your declaration of consent to the processing of your personal data in the context of the use of tracking cookies at any time for the future by proceeding as follows:
(1) Changing the consent settings on our website
We offer you the possibility on our website to simply revoke the processing of your personal data in the context of the use of tracking cookies. To do this, you must click on the “Cookie settings” button in the footer of the website and remove the corresponding cookies.
By your revocation, another cookie is set on your computer, which signals us not to use tracking cookies. If you delete the corresponding cookie, you will be asked to give your consent again the next time you visit our website.
(2) Changing the settings of your browser
Alternatively, you can disable or restrict the transmission of cookies in general by changing the settings in your browser. You can delete already stored cookies at any time. This can also be done automatically. If technically necessary cookies for our website are also deactivated, it may no longer be possible to use all the functions of the website in full.
(3) Special case Google Analytics
If you do not want your personal data to be processed by Google Analytics, you can also install the browser add-on to deactivate Google Analytics. This add-on instructs the Google Analytics JavaScript (ga.js, analytics.js and dc.js) executed on websites not to allow information to be sent to Google Analytics.
If you wish to deactivate Google Analytics, go to the page below and install the add-on to deactivate Google Analytics for your browser. Detailed information on installing and uninstalling the add-on can be found in the relevant help resources for your browser.
Browser and operating system updates may result in the deactivation add-on no longer working as intended. Further information on managing add-ons for Chrome can be found on the pages listed below. If you are not using Chrome, check directly with your browser manufacturer to see if add-ons are working properly in the browser version you are using.
The latest versions of Internet Explorer occasionally load the add-on to deactivate Google Analytics after personal data has already been sent to Google Analytics. If you are using Internet Explorer, the add-on will therefore install cookies on your computer. These cookies ensure that any data collected is immediately deleted from the server that collected the data. Make sure that third-party cookies are not deactivated for Internet Explorer. If you delete your cookies, these cookies will be reset within a short time by the add-on to ensure that your Google Analytics browser add-on continues to work without restriction. The browser add-on for deactivating Google Analytics does not prevent personal data from being sent to the website or to other tracking services.
You can find further information on this at
https://marketingplatform.google.com/about/analytics/terms/de/
or at
https://support.google.com/analytics/answer/6004245?hl=de.
IP anonymization is also activated on our website.
a. Legal basis
The legal basis for the processing of your personal data in the context of the use of “Matomo” is Art. 6 para. 1 lit. f EU GDPR.
b. Purpose
The processing of your personal data enables us to optimize the user-friendliness of our website (“web analysis”) and to promote sales through the sale of goods or services.
c. Storage duration
Your personal data will be deleted as soon as it is no longer required to achieve the purpose for which it was processed. If your personal data is processed as part of the use of “Matomo”, it will be deleted after 32 days at the latest. If any further processing takes place, your personal data will be anonymized so that it can no longer be attributed to you.
d. Possibility of objection and removal
You can object to the processing of your personal data in the context of the use of “Matomo” at any time for the future. To do this, you must click on the “Cookie settings” button in the footer of the website and remove Matomo accordingly.
a. Legal basis
The legal basis for the processing of your personal data in the context of the handling of your data protection request (“data subject input”) is Art. 6 para. 1 lit. c in conjunction with. Art. 12 et seq. EU-DSGVO. The legal basis for the subsequent documentation of the lawful processing of data subject input is Art. 6 para. 1 lit. f EU GDPR.
b. Purpose
The purpose of processing your personal data in the context of processing data subject submissions is to respond to your data protection request. The subsequent documentation of the legally compliant processing of the respective data subject input serves to fulfill the legally required accountability, Art. 5 para. 2 EU GDPR.
c. Storage duration
Your personal data will be deleted as soon as they are no longer required to achieve the purpose of their processing. In the case of the processing of data subject submissions, this is in accordance with § 41 BDSG in conjunction with. § 31 para. 2 no. 1 OWiG, this is three years after the end of the respective process.
d. Possibility of objection and removal
You have the option at any time to object to the processing of your personal data in the context of the processing of data subject submissions for the future. In this case, however, we will not be able to further process your data protection request.
The documentation of the legally compliant processing of the respective data subject input is mandatory. Consequently, there is no possibility for you to object.
a. Legal basis
The legal basis for the processing of your personal data in the context of legal defense and enforcement is Art. 6 (1) lit. f EU GDPR.
b. Purpose
The purpose of processing your personal data in the context of legal defense and enforcement is the defense against unjustified claims and the legal enforcement and assertion of claims and rights.
c. Storage duration
Your personal data will be deleted as soon as they are no longer necessary to achieve the purpose of their processing.
d. Possibility of objection and removal
The processing of your personal data in the context of legal defense and enforcement is mandatory for legal defense and enforcement. Consequently, there is no possibility for you to object.
The legal basis for the processing of your personal data in the context of our Podigee podcast blogs is Art. 6 para. 1 lit. a EU GDPR.
The purpose of processing your personal data is to publish our podcasts and to analyze statistics about our podcast listeners. This enables us to market our podcasts more effectively and in a more targeted manner.
Podigee is a service provided by Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. These statistics are compiled by Podigee GmbH and provided to us in pseudonymized or anonymous form.
Information on the storage period of your personal data at Podigee GmbH can be found at
If you do not want your personal data to be processed by Podigee GmbH, you can withdraw your consent at any time. You can do this in particular by ending the podcast and leaving the podcast blog.
You have a right to information about whether and which of your personal data is processed by us. In this case, we will additionally inform you about
(1) the purpose of processing;
(2) the categories of data;
(3) the recipients of your personal data;
(4) the planned storage period or the criteria for the planned storage period;
(5) Your other rights;
(6) Unless we have been provided with your personal data by you: All available information about its origin;
(7) if available: the existence of automated decision-making and information about the logic involved, the scope and the intended effects of the processing.
You have a right to rectification and/or completion if your personal data processed by us is inaccurate or incomplete.
You have a right to restrict processing, provided that
(1) we verify the accuracy of your personal data that we process;
(2) the processing of your personal data is unlawful;
(3) you need your personal data processed by us for legal prosecution after the purpose has ceased to exist;
(4) you have objected to the processing of your personal data and we are reviewing this objection
You have a right to deletion, provided that
(1) we no longer need your personal data for its original purpose;
(2) you revoke your consent and there is no other legal basis for processing your personal data;
(3) you object to the processing of your personal data and – unless it is direct marketing – there are no overriding reasons for further processing;the processing of your personal data is unlawful;
(4) the deletion of your personal data is required by law;
(4) Your personal data was collected as a minor for information society services.
If you have exercised your right to rectification, erasure or restriction of processing, we will notify all recipients of your personal data of this rectification, erasure of the data or restriction of processing.
You have a right to receive your personal data processed by us on the basis of consent or for the performance of a contract in a structured, common and machine-readable format and to transfer it to another controller. If technically feasible, you have the right to have us transfer this data directly to another controller.
You have the right to revoke any consent given to us at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
In case of processing of your personal data for direct marketing purposes, you have the right to object at any time.
You have the right to revoke any consent given to us at any time. The revocation of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the revocation.
Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with the competent supervisory authority if you consider that the processing of your personal data by us infringes the EU GDPR.
Competent supervisory authority for us is:
Bavarian State Office for Data Protection Supervision
Promenade18
91522 Ansbach
P.O. Box 1349
91504 Ansbach
Tel: 0981/180093-0
E-mail: poststelle@lda.bayern.de
The cookie statement was last updated on 26.02.22 by Borlabs Cookies.