Case Study

Establishment of Medical Technology Division at Carbon and Graphit Manufacturer in Germany

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German Carbon and Graphit Manufacturer

Development of the medical technology division by increasing brand awareness and opening up the MedTech market through the launch of specific MedTech projects as well as increasing sales on the basis of the sustainable business plan developed by the project manager.

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Company Details

Specializes in CFRP/carbon and graphite products, process technology
Group sales approximately €1b globally
Serves Automotive, Energy, Chemicals, Aerospace, and MedTech industries

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Situation and Challenge

Integration of profit center into Group structure
Development of go to market strategy for MedTech business

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Objective and Tasks

Create market awareness in MedTech industry
Establish and develop MedTech market
Develop Business Plan for 5-year growth to €10m

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Measures and Procedures

Project management with SCRUM methodology
Team building with MedTech mindset
Agile approach for subprojects with clear objectives
Continuous development of partnerships and customer base

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Results and Achievements

Established MedTech mindset
Generated €250,000 turnover within 8 months, potential to reach €1m in 1.5 years and €5-10m within 5 years
Launched special projects for MedTech including material validation, micropultrusion, and sensor integration

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