Case Study

Development of controlling structures at e-commerce world market leader

Preparation for SPAC-IPO

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Company Details

Young e-commerce world market leader for cycling and tennis equipment with a buy-and-build strategy; rapidly growing market shares in outdoor and team sports sectors; COVID as an additional growth driver
Sales 2021: 1.6 billion USD, > 3,000 employees (incl. acquisitions)

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Situation and Challenge

Introduction of controlling structures, lean holding company (accounting/consolidation and strategy/fundraising only)
NYSE-IPO via SPAC, scheduled for the end of 2021, as well as group-wide SAP S4/HANA implementation
Company has only limited IPO-readiness in early 2021 – very young, immature organization; insufficient management experience

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Objective and Task

Development of holding/group controlling structures and processes with a focus on IPO
Introduction of a uniform management reporting system at holding level
Support group-wide SAP S4/HANA implementation
Support group-wide data strategy project (BI/Data Virtualization)

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Measures and Procedures

Introduction of shareholder-oriented management reporting based on uniform IFRS figures
Automation of processes for the collation of monthly PowerPoint presentation at subsidiaries; integration of a system-supported quarterly forecast
Conception of FI/CO harmonization initiatives for the SAP S4/HANA implementation

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Results and Achievements

Implementation of management reporting, including generic interface for subsidiaries
Shortened monthly closing process, including system-supported forecast during introductory phase
Ongoing implementation of SAP CO concept for future management of the group
Handover to new permanent incumbent

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Atreus in the Media

Inflation in the food trade: Expert interview with Dirk Boventer

In an interview with Lebensmittel Zeitung, Atreus Partner and Director Dirk Boventer issues a warning about higher prices in food retailing in the long term, despite falling inflation rates. There is a complex trial of strength between manufacturers and retailers, as both sides fear …

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