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Case Study

CHRO to prepare IPO at leading Beauty Retailer in Germany/Europe

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At a leading supplier of beauty products

A leading provider of premium beauty products was facing considerable challenges: Unfilled positions, great uncertainty among the workforce and strikes had a negative impact on the situation prior to the company’s IPO. As measures, new HR managers were hired, a clear communication strategy was developed and HR activities were outsourced. Successes include a successful IPO, implementation of SAP SuccessFactors and a new HR focus.

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Company Details

Europe’s leading provider of premium beauty products and services
~2,000 shops, ~30 countries, over 20,000 employees
€4b revenue

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Situation and Challenge

Special challenges due to unfilled positions in HR in the run-up to the IPO
High level of uncertainty among employees and works councils
Widespread strikes and need for involvement of local works councils

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Objective and Task

HR roadmap for IPO preparation and execution
Comprehensive revitalization and strengthening of the DACH HR department
Reorganize and improve cooperation with works councils; mediate and advise in collective labor disputes.
Successful global implementation of SAP SuccessFactors

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Measures and Procedures

Development of an HR strategy including all stakeholder buy-in
Rapid onboarding of new HR leadership team
Outsourcing of HR activities to external third parties, e.g. payroll outsourcing

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Results and Success

Successful IPO implementation despite complex challenges
Complete implementation of SuccessFactors according to the project plan
Organisational and personnel realignment of the HR department in the DACH region
Efficient onboarding of the new Head of HR DACH and rapid assumption of his responsibilities
Development of alternative scenarios to avoid complete relocation