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Case Study

Turnaround Outbound Sales

240407

at the Market Leader for Animal Husbandry and Production Systems

This case study shows how the market leader in animal husbandry and production systems achieved a successful turnaround and increased outbound sales sixfold through targeted process optimization, SAP adjustments and employee management. Challenges, measures and results at a glance.

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Company details

  • Market leader for feeding systems and housing equipment for poultry and pig farming​
  • Turnover: > € 1b, approx. 3,200 employees, active in over 150 countries​
  • Offering: Complete systems for animal husbandry, software, climate control systems, air purification and waste recycling​
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Situation and Challenge​

  • Old, highly customized software was replaced by SAP EWM S4/HANA, resulting in project delays that caused a drastic slump in outbound sales and led to uncertainty among employees​
  • Losses in outbound logistics and incompatible processes required external support​
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Objectives and Tasks

  • Short-term increase in weekly sales at head office (> € 10m)​
  • Optimization of warehouse processes, SAP EWM adjustments and operational employee management​
  • Development of new sales channels​
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Measures and Procedures

  • Creation of a new warehouse organization and KPIs​
  • Reorganization and staff increase in the export department, improved internal and external communication​
  • Detailed process analysis and rationalization of processes​
  • Introduction of a new direct delivery process​
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Results and Successes

  • Weekly outbound turnover increased almost sixfold​
  • Significant improvement in outbound logistics​
  • Substantial increase in weekly turnover and rapid return to original turnover levels​
  • Significant increase in direct delivery turnover within six months​
  • Improved response times in the export department​
  • Increased employee and customer satisfaction​