Whitepaper Automotive and Mobility

Software-defined Vehicle

Challenges and Opportunities for the German Industry

The future of mobility is now: OEMs and suppliers are solidifying their position as industry leaders by collaborating closely, accelerating software development, and rolling out creative solutions to enhance the customer experience.
When it comes to connected vehicles, intelligent mobility, and personalized services, it’s the customer experience that ultimately counts!

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The German Automotive Industry has immense opportunities

Maintain the leading position in the premium vehicle sector.
Expand into untapped markets and attract new customers.
Play a leading role in spearheading growth and fostering innovation within the sector.

Speed and Efficiency: Mastering digital Transformation in the Automotive Industry with Atreus Interim Management

German OEMs are encountering competition on a global scale. Innovative software from Chinese suppliers is making waves in the market, while US tech giants like Apple and Google are aiming to revolutionize the automotive Industry. The development of advanced software systems necessitates the acquisition of fresh expertise and enhanced coordination among the various disciplines of OEMs and suppliers alike.To remain competitive, German manufacturers need to significantly enhance their software capabilities and transform their vehicles into mobile platforms that offer seamless connectivity and digital services.

Software in the car: Five fields of application

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1 Infotainment

The demand for software-driven features is increasing at a rapid pace as customers seek more and more functions and services in their vehicles that can only be implemented through software.

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2 Autonomous driving

Autonomous driving systems necessitate complex software systems that contribute significant value.

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3 Connectivity

The interconnection of vehicles enables new business models and software-based services.

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4 OTA (Over The Air Updates)

This technology for managing and updating software provides a variety of benefits in terms of vehicle safety, functionality, and convenience, enhancing the overall user experience.

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5 Cyber Security

This area plays a vital role in ensuring the safety, security, and privacy of vehicle occupants by shielding them from hacker attacks.

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