Dr. Jürgen Meffert has over 30 years of experience in digital transformation.

His professional career has been shaped by his long-term position as a senior partner at McKinsey & Company. For more than 30 years, Dr. Jürgen Meffert has been consulting technology and medium-sized companies worldwide, particularly in digital transformation, growth and innovation of business models.

He is a sought-after expert, advisor and key note speaker at technology and business forums and has published several books on strategy topics as well as innovation management, including as author of the book “Digital@Scale: The Playbook You Need to Transform Your Company”.

He is CEO of the Institute for Market-oriented Management and Serial Start-up High-Tech investor. He has been a close companion of Atreus since 2017 and Senior Advisor since 2022.